Hardcore those who remain5/30/2023 ![]() ![]() It’s hard to figure out whether Musk even has a plan at all. Two in three such efforts fail, resulting in significant costs, a stressed workforce and loss of key talent.Ĭhange management never quite goes to plan. But it takes time to understand the requirements for successful organisational change. Musk, the world’s richest man, appears in a hurry to make Twitter into a money-spinner. "So many teams are already down to just one person," an employee said.Īre you a Twitter employee or someone else with insight to share? Contact Kali Hays at on the secure messaging app Signal at 94, or through Twitter DM at Reach out using a nonwork device.Libby Sander - As a case study in how to implement organisational change, Elon Musk’s actions at Twitter will go down as the gold standard in what not to do.Īmong other things, the evidence shows successful organisational change requires: a clear, compelling vision that is communicated effectively employee participation and fairness in the way change is implemented. The possibility of 2,000 fewer hands to help is a new source of anxiety for people trying to keep their jobs. Already, Twitter features are glitching and issues are taking longer to fix, while teams covering "critical services" that keep the platform running are working longer shifts with fewer people, as Insider reported. With the new wave of resignations, Twitter insiders are even more wary of how much thinner teams can be spread. The Slack channel had this week become a source of anxiety for many as Musk fired employees who were seen to have criticized him or his decisions. It's become something of a company symbol for saying goodbye to colleagues, as it was used for people to say a quick goodbye as they were laid off and locked out of work tools. Many workers who declined to sign up for "Twitter 2.0" consulted with lawyers before making their decision, two people familiar with those discussions said.Īfter Musk's deadline passed, Twitter's largest Slack-channel "social watercooler" was "flooded again" with the salute emoji, a former employee said. Nevertheless, it seems that Twitter will be down over 2,000 more employees just two weeks after Musk's mass layoff of roughly 3,500 people. One method that seemed more successful in persuading people to stay was having peers who had already decided to stay on talk directly to colleagues who didn't sign up, the employee said. It convinced some people, one employee said, but many still refused and effectively tendered their resignation. People being pitched on why they should stay with Twitter weren't offered more money but instead were urged to be excited about Musk's vision for Twitter and its future potential, the person familiar said. Musk also sent a set of emails clarifying his slightly softened position on remote work. ![]() Lists in hand Thursday, vice presidents and even Musk himself made calls to some engineers who didn't sign up to continue working. ![]() The company also closed offices and barred employees from entering the evening Musk began to enact mass layoffs on November 3.Ī current employee noted the closing offices is a dramatic move but intended to "prevent physical sabotage while they sort out access revocations," in a Slack message seen by Insider.Įarlier Thursday, as Musk's deadline drew near and so few people were signing up, he and other company leaders asked team managers for lists of people they thought were "critical" to their work and Twitter's future but deemed "a flight risk," one of the people familiar said. ![]() So many employees refused to sign up that it took Musk and his transition team off guard, another person familiar with the company said.Ībout an hour after the deadline passed, workers were emailed by building services telling them that Twitter's offices would again be closed immediately, that access to the buildings would be suspended, and that employees needed to leave the premises, a person familiar with the directive said. ET, or else they would be considered part of a voluntary layoff and receive three months of severance pay. Musk ordered Twitter employees interested in working for his "extremely hardcore" version of Twitter to click a sign-up link by Thursday 5 p.m. In other words, fewer than 2,000 Twitter employees plan to stay. Less than half of the company's remaining roughly 4,000 employees chose on Thursday to stay at the company and sign up for Musk's "Twitter 2.0," a vision of the company he pitched in a brief email sent overnight on Tuesday, according to a person familiar with the company's processes. It often indicates a user profile.Įlon Musk's new vision for Twitter didn't prove enticing for most of the people left at the company. Account icon An icon in the shape of a person's head and shoulders. ![]()
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